How social media content is shaking up Google rankings, and what you can do about it!
If you’ve been keeping an eye on the digital world, you may have noticed that social media is no longer just a place for cat videos and holiday photos; it’s become a key player in SEO game. This change is big news and can be looked at as a fantastic opportunity for all of us.
Let’s dive into the world of social media and Google rankings and explore how you can make the most of it.
The social media and SEO dance
First things first, let’s talk about what’s happening. Google is getting smarter every day, and it’s now paying attention to social media signals. This means that if your posts are getting lots of likes, shares and comments, Google is noticing! Your social media content can now influence where you show up in search results, which is really cool.
Your profiles can shine
Imagine this: your Facebook, Instagram or LinkedIn profile appearing on Google’s first page when someone searches for what you offer. It’s not just a dream anymore. By optimising your social media profiles and content, you can grab that spotlight.
Engagement equals visibility
Have you ever posted something that just took off? When your content gets a buzz on social media, it shows Google that your stuff is relevant and valuable. So, the more people engage with your posts, the higher your chances of climbing those search rankings.
Our tips for leveraging social media for SEO
Now, you might be wondering how to ride this wave of social media and rank higher on Google. Don’t worry; here are some tips to get you started:
1. Create great content
Focus on creating meaningful and enjoyable content. Think about what your audience cares about. If it’s helpful, funny, or inspiring, they’ll share it, and that’s gold for your SEO!
2. Optimise your profiles
Make sure your social media profiles are like a cosy home for your brand. Use clear, relevant keywords in your bio and posts, and don’t forget to link back to your website. This helps Google (and your audience) know who you are.
3. Get chatty!
Don’t be shy! Respond to your followers, ask about their day, and start conversations. The more you engage, the more alive your community feels, and Google loves to see that kind of activity.
4. Use visuals
Let’s face it: everyone loves a good picture. Including eye-catching images or videos in your posts can make a big difference in how people interact with your content. More interaction can lead to better rankings.
5. Hashtags are your friends
We’ve always stood by this, but hashtags can help your content reach a wider audience. So, sprinkle them in your posts. It’s like sending out a little invitation for more people to discover your content and join the fun.
6. Keep tabs on what works
Use social media analytics to see what’s working. Are people loving your tips on Monday motivation? Then double down on that! You’ll get better and better at creating content that resonates with your audience.
7. Share everywhere
Don’t keep your content locked away! Share it across multiple social channels. It’s like inviting everyone to your party instead of just a few friends. The more eyes on your content, the better. Consider using a piece of scheduling software that automatically posts on multiple channels at once. Planable (the pricier option) or Content Studio are two good ones.
Remember, for businesses, social media is more than just a fun distraction; it’s now a powerful tool for boosting your visibility on Google. By embracing this change and adapting your strategies, you can create engaging content that your audience loves and that Google recognises.
Keep the conversation going, stay creative, and you’ll see just how impactful your social media efforts can be in the SEO world.
Oh, and don’t get us started on GEO! That’s one for another day…